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      <image:title>Home -  Hi, my name is Mia. I’m a UX Researcher based in NYC.</image:title>
      <image:caption>Currently: Senior UX Researcher at Sinclair Digital See my work</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/b9f42597-c486-46d1-8763-fbe717e01189/Tennis_Channel_2004_horizontal.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>athenahealth logo</image:caption>
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      <image:title>Home</image:title>
      <image:caption>the round dating app logo</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>retailaware logo</image:caption>
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      <image:title>Home</image:title>
      <image:caption>fontaine archive logo</image:caption>
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  <url>
    <loc>https://www.heymia.co/about</loc>
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    <priority>0.75</priority>
    <lastmod>2026-02-27</lastmod>
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      <image:title>Resume - I have a unique gift of being strong in both my left and right brain — simply meaning I am both analytical and creative.</image:title>
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    <loc>https://www.heymia.co/contact</loc>
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  <url>
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  <url>
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    <lastmod>2025-12-15</lastmod>
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  <url>
    <loc>https://www.heymia.co/portfolio/athenahealth</loc>
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    <lastmod>2025-12-15</lastmod>
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      <image:title>Portfolio - Athenahealth Generative Research</image:title>
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      <image:title>Portfolio - Athenahealth Generative Research</image:title>
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      <image:title>Portfolio - Athenahealth Generative Research</image:title>
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      <image:title>Portfolio - Athenahealth Generative Research</image:title>
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      <image:title>Portfolio - Athenahealth Generative Research</image:title>
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      <image:title>Portfolio - Athenahealth Generative Research</image:title>
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      <image:title>Portfolio - Athenahealth Generative Research</image:title>
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      <image:title>Portfolio - Athenahealth Generative Research</image:title>
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      <image:title>Portfolio - Athenahealth Generative Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.heymia.co/portfolio/pop-usability</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-15</lastmod>
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      <image:title>Portfolio - Pop Usability Evaluation</image:title>
      <image:caption>Header image showing a phone mockup of an application’s login screen</image:caption>
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    <image:image>
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      <image:title>Portfolio - Pop Usability Evaluation</image:title>
      <image:caption>Project roadmap with 6 marked events (left to right): client kickoff, heuristic evaluation, competitive analysis, user interviews, affinity diagram, data analysis</image:caption>
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    <image:image>
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      <image:title>Portfolio - Pop Usability Evaluation</image:title>
      <image:caption>Airtable document showing how the heuristic evaluation was organized</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/1619224742678-78BUA5KNNS76A3A8ULBA/Screen+Shot+2021-04-23+at+7.35.02+PM.png</image:loc>
      <image:title>Portfolio - Pop Usability Evaluation</image:title>
      <image:caption>Heuristic evaluation slide deck slides are pictured showing how each violation was broken down by the screen, heuristic(s) violated, the severity of the issue, and the team’s recommendation for change</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/1619228738801-YP0VNCQMF50QQQPBA6GB/Screen+Shot+2021-04-23+at+8.45.11+PM.png</image:loc>
      <image:title>Portfolio - Pop Usability Evaluation</image:title>
      <image:caption>Slide deck of the competitive analysis showing the two main features that make POP stand out were its exclusive membership to university students and the profiles being anonymous</image:caption>
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    <image:image>
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      <image:title>Portfolio - Pop Usability Evaluation</image:title>
      <image:caption>The slide deck of the participant data showing the 8 total participants and their different genders, class standings, and residency to make sure we were getting multiple perspectives</image:caption>
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    <image:image>
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      <image:title>Portfolio - Pop Usability Evaluation</image:title>
      <image:caption>Miro board showing how the qualitative interview process was organized with stickies and grouped into common themes to organize findings.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/1620883791054-E7I05W9SB4ODUO88VM3T/Screen+Shot+2021-04-23+at+8.49.38+PM.png</image:loc>
      <image:title>Portfolio - Pop Usability Evaluation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heymia.co/portfolio/wayfinder</loc>
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    <lastmod>2025-12-15</lastmod>
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      <image:title>Portfolio - Wayfinder Product Development</image:title>
      <image:caption>Header image showing a phone mockup of an application’s login screen</image:caption>
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    <image:image>
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      <image:title>Portfolio - Wayfinder Product Development</image:title>
      <image:caption>Project roadmap with 6 marked events (left to right): client kickoff, heuristic evaluation, competitive analysis, user interviews, affinity diagram, data analysis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/1620884842145-8G75X3SRTRMI1431LQGM/1.4.1+SURVEY.png</image:loc>
      <image:title>Portfolio - Wayfinder Product Development</image:title>
      <image:caption>Airtable document showing how the heuristic evaluation was organized</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/1620884879570-ZZR325BGB25PSGNSBEZA/1.5.1+SURVEY.png</image:loc>
      <image:title>Portfolio - Wayfinder Product Development</image:title>
      <image:caption>Heuristic evaluation slide deck slides are pictured showing how each violation was broken down by the screen, heuristic(s) violated, the severity of the issue, and the team’s recommendation for change</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/1620886432771-X24CVK9A698XWMTH20AG/Screen+Shot+2021-05-13+at+1.13.37+AM.png</image:loc>
      <image:title>Portfolio - Wayfinder Product Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/1621292326491-HV5F8YH10G15CZCTG85X/Generalist+page+-+answering+IDK.png</image:loc>
      <image:title>Portfolio - Wayfinder Product Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/1621311523911-OLYTO2JFZ5N2S1OXOLIL/Results2+-+no+career+path.png</image:loc>
      <image:title>Portfolio - Wayfinder Product Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/1621288255858-KVEKJYZPSX11EBC7BA9F/3.3+appx+stage+1+DATABASE.png</image:loc>
      <image:title>Portfolio - Wayfinder Product Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/1621287167888-B39A7E1D23OCEAHAGUG2/Screen+Shot+2021-05-17+at+4.31.02+PM.png</image:loc>
      <image:title>Portfolio - Wayfinder Product Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/1621288305863-9732BEPHDNAXZ18KFH5C/3.4+appx+stage+2+DATABASE.png</image:loc>
      <image:title>Portfolio - Wayfinder Product Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/1621287808619-V24DJFR87R8Q59315D9X/3.2.1+appx+DATABASE.png</image:loc>
      <image:title>Portfolio - Wayfinder Product Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/1621288684545-4JE0U9SLIFUSJZ6S2JV4/3.4.1+appx+DATABASE.png</image:loc>
      <image:title>Portfolio - Wayfinder Product Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/1621289289177-YIQA71O1YKO90BHTLF1E/3.5+appx+stage+3+DATABASE.png</image:loc>
      <image:title>Portfolio - Wayfinder Product Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/1621290097522-Z5CFKFK7JJBJ519OEZJF/Career+interests.png</image:loc>
      <image:title>Portfolio - Wayfinder Product Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/1621291350317-TA4WU5F27ZLZW3E3E0ER/2.1.1+STAGES.png</image:loc>
      <image:title>Portfolio - Wayfinder Product Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Wayfinder Product Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Wayfinder Product Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Wayfinder Product Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Wayfinder Product Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heymia.co/portfolio/meco</loc>
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    <lastmod>2022-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/41d2caf5-59f9-42b8-9cc9-01516ec10c05/Screen+Shot+2022-03-22+at+8.44.49+PM.png</image:loc>
      <image:title>Portfolio - Planner Startup: Product, Website, Application Design</image:title>
      <image:caption>Header image showing a phone mockup of an application’s login screen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/50804feb-7d7a-47a0-9534-38f0bcd0dbc5/IMG_1496.JPG</image:loc>
      <image:title>Portfolio - Planner Startup: Product, Website, Application Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/9dd7ee85-fee4-41b9-9193-4a3650b3b845/IMG_0185.JPG</image:loc>
      <image:title>Portfolio - Planner Startup: Product, Website, Application Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604f8b0228c3c9121e8078eb/c71cf545-10bb-4597-9ed3-a47f36de7c15/IMG_3235.JPG</image:loc>
      <image:title>Portfolio - Planner Startup: Product, Website, Application Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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